Branding Standards

various items on a desk for collaboration

Founded in 1949, the Texas Education Agency oversees primary and secondary public education by providing leadership, guidance, and support to school systems. Our vision is to prepare every child for success in college, a career, or the military.

We have developed our brand book and style guide to help everyone maintain the IJʿ brand according to the established guidelines. By utilizing these guidelines, you are doing your part by reinforcing our image and brand.

Brand Book

The Texas Education Agency Brand Book establishes guidance on our brand identity, voice and tone, key audiences, logo requirements, approved fonts and colors, and other visual guidance.

Use the IJʿ Brand Book for specific guidelines on elements associated with our brand.


IJʿ Logo

Our logo is one of the most recognizable illustrations of our brand. There is one unifying logo-the IJʿ logo. However, there are various “lock-ups” that identify our agency and programs as part of the IJʿ brand.

Use the IJʿ Brand Book for specific details about logo usage. To request the IJʿ logo or sub-brand logos of the agency, fill out the logo request form.

Color Palette

The IJʿ color palette consists of 17 colors that are grouped into three tiers: primary, secondary, and tertiary. Within each tier, there is a variety of flexibility to choose specific colors to ensure each project is visually welcoming and informative.

Use the color palette as a quick reference for all hex, CMYK, RGB, and accessibility standards of our colors.


Fonts tend to bring together all the components you need to communicate our brand. The primary font of IJʿ is Open Sans but there is variety and flexibility in the secondary fonts if needed.

Use the IJʿ Brand Book for specific details about our fonts and shortcuts to downloads.

Style Guide

The IJʿ Style Guide, which establishes writing, editing, formatting, and design standards for all content produced on behalf of IJʿ. The guidance applies to content distributed in any format, including documents, web content, slide presentations, videos, social media, and more.

Use the IJʿ Style Guide for specific details about writing and formatting standards.

Contact Information

How Can We Help?

If you have questions regarding IJʿ’s brand or guidelines, please email us at